Tech Field Day is the signature event run by Foskett Services, and we couldn’t be more proud of it. For 2012, we added additional opportunities for interaction: Live and online Symposium events as well as Tech Field Day Roundtables at other major events. Through it all, we’ve tried to focus on producing the best content possible and placing it in front of any and all online.
Tech Field Day By the Numbers
2012 Tech Field Day Events: 14
Videos Posted to YouTube and Vimeo: 468
Total 2012 Event Video Views: 90,224
Evolving Video at Tech Field Day
Over the years, we have gradually shifted Tech Field Day into the public eye thanks to online video. Although a pro video team has been present at every one of our events, we didn’t make that video available to the public at first. The recordings were made available to our presenters, not all of whom were in a position to do anything with it.
We added live streaming video in 2011, throwing open the curtain for the first time. Now, anyone online could watch the proceedings and even participate remotely! This led to dramatically more interest and engagement outside the room, and we decided to make it a permanent fixture of Tech Field Day and all other events.
Midway through 2011, we decided to post high-quality recordings of all events on our web site, relying on Vimeo for high-quality embedding. And for 2012, we began uploading everything to YouTube as well, taking advantage of their massive audience.
Starting in the summer of 2012, we upgraded our video equipment to high definition and switched to Livestream. This gave us HD live streaming that was iOS and Android compatible! We will continue to improve the live stream over the coming year.
Tech Field Day 2012 Video Summary
Our audience loves video! For 2012, we posted 237 videos to Vimeo and 231 to YouTube from the 14 events we held. Together, video viewership was amazing, with 90,222 views! This doesn’t count people who just loaded the page or quit a few minutes in, either. These were substantial views, as defined by YouTube and Vimeo.
Our headline Tech Field Day events generate amazingly strong viewership. Wireless Field Day 2, Networking Field Day 3, and Storage Field Day 1 were held in the first half of the year. Now that viewers have had a chance to take a look, these events have generated 16,983, 16,535, and 11,552 views, respectively.
Although audiences haven’t had as much time to watch the videos from Wireless Field Day 3, Networking Field Day 4, and Storage Field Day 2 since they came later in the year, these events are performing strongly as well. WFD3 (September) is already at 8,064 views, while NFD4 (October) is at 7,942 and SFD2 (November) is at 4,437.
Overall, YouTube accounts for 62% of Tech Field Day video views, even though we usually embed and link to Vimeo because we prefer their customization options. This suggests that a majority of viewers are casually “stumbling on” these videos and finding the content compelling enough to watch all the way through!
Thank You For Watching!
Tech Field Day is a challenging event for the presenters, the delegates, and the audience. The conversations are usually highly technical, diving deeper and lasting longer than most enterprise IT videos. The fact that our viewership is so high makes us beam with pride: We must be doing something right!