The first episode of Raising the Floor, the enterprise datacenter podcast from Foskett Services, features thought leaders from two key cloud storage-enabling companies, Josh Goldstein, VP of Marketing at Cirtas and Andres Rodriguez, Founder and CEO of Nasuni. We continue our conversation with a discussion of the mechanics of cloud storage. How can real-world applications make use of storage connected over the Internet?
Digging Deeper: AlterSeekers, myYearbook, Sharethrough, and Spam
July 21, 2010 by 13 Comments
This morning I demonstrated an inept marketing “experiment” by AlterSeekers gone awry for EMC. It involved comment spam on some of the best-known enterprise storage industry insider blogs and EMC cut it off quickly. But this analysis turned up something else rather peculiar: An apparent hack on teen chat site myYearbook to spam video links on Twitter and generate views and buzz. Amazingly, EMC are again involved. Is this another face of this morning’s off-the-rails experiment?
A Lesson In Failed Social Media Marketing
July 21, 2010 by 19 Comments
This morning, someone left a comment on a 10 month-old blog post about EMC Corporation’s products over at Gestalt IT. Although the writer, “Brian,” identified himself as “EMC Social Outreach Team”, the short message seemed somewhat spammy, including a bit.ly link to one of that company’s marketing promotions. Further investigation reveals what looks to be an inept social media marketing maneuver by “integrated sales promotions” firm, AlterSeekers. Let’s use it as a case study in how not to do social media marketing.
When Marketing Becomes Pointless
Marketers should always ask themselves this question when considering new initiatives. Creativity knows no bounds, and Internet and guerilla marketing tactics often turn to tactics ripped from the obnoxious MTV shows, Jackass and Punk’d. But even well-intentioned campaigns can go awry: It is common for technology companies to focus on communicating cool features instead of usability.