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December 22, 2010 by Stephen Foskett

The Four Stages of Vendor Blogging

The Four Stages of Vendor Blogging

It’s not easy to be a public face for your employer, and doubly so when you’re using social media. Blogs, tweets, and the like value personal authenticity (and shun “corporateness”), forcing vendor bloggers to walk a tightrope. It can be hard to accept this burden, and many a bright young blogger flames out as the reality of the situation settles upon them. Yet some emerge from the trials with a reasonable philosophy and are able to continue.

Filed Under: Commentary Tagged With: authenticity, Barton George, blogging, Brad Hedlund, Chris Hoff, Chuck Hollis, Duncan Epping, Lori MacVittie, Marc Farley, marketing, PR, social media, Val Bercovici, vendors

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