Stephen Foskett, founder and principal at Foskett Services, has been recognized by Microsoft and VMware for outstanding contributions to the technical community. The companies today notified him that he has received the MVP and vExpert awards for 2011. This is Foskett’s fourth consecutive Microsoft MVP award, as well as his second VMware vExpert award in a row.
Isn’t it funny how marketers feel the need to promote their new products by degrading their old ones. It’s inevitable, really, that improvements highlight shortcomings, but it just becomes so glaring sometimes. Is there a right and wrong way to go about messaging an upgrade?