Video engagement with Tech Field Day has been off the charts, dramatically exceeding our expectations. If you’re one of the 10,000 people who watched live or the thousands who subscribe to the Tech Field Day YouTube channel, we would like to thank you. Our event is dedicated to sharing knowledge and expanding the community, and that’s exactly what’s happening!
We went from 2,000 views in 2010 to 14,000 in 2011, 133,000 in 2012, and 238,000 in 2013. But 2014 was something else entirely, with 372,000 views that year alone, as much as all previous years put together! Added up, that totals an amazing 759,399 video views for 2010 through 2014!
Tech Field Day is a challenging event for the presenters, the delegates, and the audience. The conversations are usually highly technical, diving deeper and lasting longer than most enterprise IT videos. The fact that our viewership is so high makes us beam with pride: We must be doing something right!
Druva Software has developed a simple and effective backup application for remote devices called InSync. When it came time to show off just how easy it is to install and configure InSync, Druva needed an independent and credible voice. That’s why they turned to Foskett Services to develop a series of video segments walking through the process of installation and configuration.
This morning I demonstrated an inept marketing “experiment” by AlterSeekers gone awry for EMC. It involved comment spam on some of the best-known enterprise storage industry insider blogs and EMC cut it off quickly. But this analysis turned up something else rather peculiar: An apparent hack on teen chat site myYearbook to spam video links on Twitter and generate views and buzz. Amazingly, EMC are again involved. Is this another face of this morning’s off-the-rails experiment?