Druva Software has developed a simple and effective backup application for remote devices called InSync. When it came time to show off just how easy it is to install and configure InSync, Druva needed an independent and credible voice. That’s why they turned to Foskett Services to develop a series of video segments walking through the process of installation and configuration.



Digging Deeper: AlterSeekers, myYearbook, Sharethrough, and Spam
This morning I demonstrated an inept marketing “experiment” by AlterSeekers gone awry for EMC. It involved comment spam on some of the best-known enterprise storage industry insider blogs and EMC cut it off quickly. But this analysis turned up something else rather peculiar: An apparent hack on teen chat site myYearbook to spam video links on Twitter and generate views and buzz. Amazingly, EMC are again involved. Is this another face of this morning’s off-the-rails experiment?