Since the beginning of the year, we’ve been streaming video of our Tech Field Day presentations on Facebook Live in addition to our web site. All this time, we’ve been advising our presenting companies to share our Live video post to increase viewership. Although it’s obvious that this would increase viewership, we thought we would share some hard numbers to prove it.
Tech Field Day is a live, in-person event for the dozen delegates selected for each event, but as that term implies, a far greater number are represented. Indeed, our latest events have drawn a far-larger audience to the live video stream, and these viewers are joining the event via Twitter as well. This hybrid approach is unusual in the IT event world, and part of what makes Tech Field Day so special.
It’s funny how powerful the thoughts of individuals have become. A reasonably popular blog can post an item on a new product and outrank the company that made it in the all-important first page of Google results. Corporate blogs, Twitter accounts, social networking sites, and the rest have sprung up everywhere, all trying to fight it out with “just plain folks” for “social media” mindshare. But most corporate shills fail miserably and are forced to resort to extraordinary means to make their content “go viral.” This is ironic because the secret to getting people to share your tweets, blog posts, videos, updates, etc is really quite simple!