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October 26, 2015 by Stephen Foskett

Live Streaming Video Adds to the Tech Field Day Experience

Tech Field Day is a live, in-person event for the dozen delegates selected for each event, but as that term implies, a far greater number are represented. Indeed, our latest events have drawn a far-larger audience to the live video stream, and these viewers are joining the event via Twitter as well. This hybrid approach is unusual in the IT event world, and part of what makes Tech Field Day so special.

Storage Field Day 8 drew viewers from all over the world
Storage Field Day 8 drew viewers from all over the world, even beyond the English-speaking nations one would expect

Let’s look at the numbers for our recent Storage Field Day 8 event. Overall, 2,629 unique viewers tuned in over the three days of the event, October 21-23, 2015. Some of these are likely the same people using different computers or devices, but it’s safe to say that literally thousands of people were watching!

Our live stream was “on air” for 19 hours over the course of three days, but our viewers collectively spent 1,226 hours watching the event!

Although we have been suggesting that Tech Field Day events draw about 100 live viewers, this event exceeded that number by far. There was no “down hour” with less than 100 viewers, and some drew multiples of that number. It wouldn’t be fair to compare the statistics for each of the 10 companies presenting, but all should be happy with the live viewership of this event.

The Tech Field Day staff recognizes that tech talent and interest comes from all over the world, so we bring delegates from many nations to our events. Overall, about 1/3 of the Tech Field Day delegates come from outside the USA. Our livestream viewership similarly draws an international audience: 29.5% of viewers are outside the USA, with significant live viewership coming from Canada, European nations like Italy, the UK, Spain, and the Netherlands, as well as Israel, India, and Australia. Overall, live viewers in 49 countries tuned in for Storage Field Day 8.

Live streaming video is an important component of the Tech Field Day experience, to be sure. But it is only one of the many benefits of participating. Our recorded video viewership keeps climbing, with over 21,000 YouTube views that same week. We also recorded thousands of tweets, and are cataloging blog coverage on Facebook and Reddit. Learn more about Tech Field Day at our web site, and get involved!

Filed Under: News Tagged With: Facebook, Livestream, Reddit, Tech Field Day, Twitter, video

May 26, 2011 by Stephen Foskett

Foskett Services Develops How-To Video Content For Druva Software

Druva Software has developed a simple and effective backup application for remote devices called InSync. When it came time to show off just how easy it is to install and configure InSync, Druva needed an independent and credible voice. That’s why they turned to Foskett Services to develop a series of video segments walking through the process of installation and configuration.

Learn more about our Video Production service

We experimented with a variety of formats for these videos, finally settling on a face-to-face introduction and voice over demonstration. This format maximizes the legibility of the software, allowing viewers to see just what is happening without the distraction of a narrator on screen.

Druva allowed us a great deal of flexibility in terms of scripting and producing the video.  They knew that a slick, scripted video wouldn’t convey the authenticity of the experience, and encouraged us to try the product out for ourselves. Indeed, we came away impressed with the tiny download and quick install of the InSync server and client software. As seen in the video, we really did have everything up and running in just about 10 minutes!

Producing product demonstration videos is one of our many services. We are expanding our capabilities and trying out new formats, including on-site interviews and live streaming of events.

Read Stephen Foskett’s review: You Really Can Have a Complete Backup System Up and Running in 10 Minutes!

Filed Under: News Tagged With: backup, demo, Druva, InSync, production, services, video, YouTube

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