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750,000 Views Later, The Tech Field Day Audience Keeps Growing!

A few years back, we summarized the viewership of a few Tech Field Day events and were happy to report 90,000 video views. Now that 2014 is behind us, we wanted to revisit these numbers and see how things have changed. My, how we’ve grown!

Tech Field Day video viewership has grown steadily over the last four years
Tech Field Day video viewership has grown steadily over the last four years

Back in 2013, we recorded 90,000 views of the videos posted for the 14 full Tech Field Day events we had hosted through 2012. This number included both YouTube and Vimeo views but excluded non-presentation videos and other events. So 90,000 views was a very good number!

What a difference a few years makes. We actually had substantially more than 90,000 video views once we included all the different Tech Field Day content (including roundtable discussions, symposia, and interviews) and it has exploded since then. We went from 2,000 views in 2010 to 14,000 in 2011, 133,000 in 2012, and 238,000 in 2013. But 2014 was something else entirely, with 372,000 views that year alone, as much as all previous years put together!

Added up, that totals an amazing 759,399 video views for 2010 through 2014! It sure sounds like our Tech Field Day content is appreciated and enjoyed by the IT folks who follow us!

Of course, statistics are only worth so much. We used to not post the video recordings of our sessions, and we believe Tech Field Day would be worth doing even without the videos. It’s really about the technical community and the experience for our presenting companies and independent delegates. Sharing knowledge is the most important element of what we do, and the videos are just one aspect of that.

But it’s nice to know that three quarters of a million views go along with it!

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One Year of Tech Field Day Video: 90,000 Views!

Tech Field Day is the signature event run by Foskett Services, and we couldn’t be more proud of it. For 2012, we added additional opportunities for interaction: Live and online Symposium events as well as Tech Field Day Roundtables at other major events. Through it all, we’ve tried to focus on producing the best content possible and placing it in front of any and all online.

Tech Field Day By the Numbers
2012 Tech Field Day Events: 14
Videos Posted to YouTube and Vimeo: 468
Total 2012 Event Video Views: 90,224

Evolving Video at Tech Field Day

Over the years, we have gradually shifted Tech Field Day into the public eye thanks to online video. Although a pro video team has been present at every one of our events, we didn’t make that video available to the public at first. The recordings were made available to our presenters, not all of whom were in a position to do anything with it.

We added live streaming video in 2011, throwing open the curtain for the first time. Now, anyone online could watch the proceedings and even participate remotely! This led to dramatically more interest and engagement outside the room, and we decided to make it a permanent fixture of Tech Field Day and all other events.

Midway through 2011, we decided to post high-quality recordings of all events on our web site, relying on Vimeo for high-quality embedding. And for 2012, we began uploading everything to YouTube as well, taking advantage of their massive audience.

Starting in the summer of 2012, we upgraded our video equipment to high definition and switched to Livestream. This gave us HD live streaming that was iOS and Android compatible! We will continue to improve the live stream over the coming year.

Tech Field Day 2012 Video Summary

Our audience loves video! For 2012, we posted 237 videos to Vimeo and 231 to YouTube from the 14 events we held. Together, video viewership was amazing, with 90,222 views! This doesn’t count people who just loaded the page or quit a few minutes in, either. These were substantial views, as defined by YouTube and Vimeo.

Our headline Tech Field Day events generate amazingly strong viewership. Wireless Field Day 2, Networking Field Day 3, and Storage Field Day 1 were held in the first half of the year. Now that viewers have had a chance to take a look, these events have generated 16,983, 16,535, and 11,552 views, respectively.

Although audiences haven’t had as much time to watch the videos from Wireless Field Day 3, Networking Field Day 4, and Storage Field Day 2 since they came later in the year, these events are performing strongly as well. WFD3 (September) is already at 8,064 views, while NFD4 (October) is at 7,942 and SFD2 (November) is at 4,437.

Overall, YouTube accounts for 62% of Tech Field Day video views, even though we usually embed and link to Vimeo because we prefer their customization options. This suggests that a majority of viewers are casually “stumbling on” these videos and finding the content compelling enough to watch all the way through!

2012 Tech Field Day Video Views

Thank You For Watching!

Tech Field Day is a challenging event for the presenters, the delegates, and the audience. The conversations are usually highly technical, diving deeper and lasting longer than most enterprise IT videos. The fact that our viewership is so high makes us beam with pride: We must be doing something right!