Foskett Services is working with SolarWinds to bring new energy into the thwack user forum. The newly created thwack Ambassador program brings key thought leaders to the website to share their insights and concerns. Each month, a new Ambassador will be assigned to a section of the forum.
“We are excited to be working with Foskett Services to provide direct communication with industry experts through the community,” says Michael Torok, Director of Community at SolarWinds. “We are growing the breadth of coverage in the community, stepping outside of our product-specific forum focus, and fostering discussions that affect our community. It only makes sense to turn to known industry bloggers to help us succeed in this mission to become a destination for all IT professionals.”
This unique approach to social media outreach was pioneered by SolarWinds and Foskett Services. By reaching out to Ambassadors, SolarWinds recognizes their importance and draws on their insight into the IT market. But the program does not require them to toe the company line: Ambassadors are free to share their honest opinions without interference. The only requirement is that they post a short, topical thought once a week.
The thwack Ambassador program began this month with Scott D. Lowe commenting on KPI’s in the Virtualization Management area and Wesley David looking at the true meaning of system availability in Application and Server Management. Future Ambassadors will also work in the Storage Management forum, as well as returning to these initial two. Future thwack Ambassadors will be introduced every four weeks.