Most of these influencer programs get some things right and other aspects laughably wrong. Rather than pick on any one, let’s set up a straw man to point out the biggest sins of corporate influencer programs, as we see it.
In this age when video conferencing has come to the palms of our hands, not to mention our laptops, desktops, and tablets, it is tempting to be dismissive of live events. Who wants the hassle and cost of flying across the country and staying in a hotel when we can see each other wherever we happen to be? But attending events live and in the flesh is a totally different animal from online interactions. Nothing beats meeting in person, and techies more than most should get on the plane and go to events, if only to build stronger connections with their peers!
With traditional media and analyst organizations declining in numbers and influence, conference organizers are turning to social media for coverage and attention. If identifying and attracting bloggers is difficult, keeping them happy at an event is doubly so. After three years running the Tech Field Day and a decade attending conferences, trade shows, and other events, I’ve learned a thing or two about that. Here are my suggestions.