Druva Software has developed a simple and effective backup application for remote devices called InSync. When it came time to show off just how easy it is to install and configure InSync, Druva needed an independent and credible voice. That’s why they turned to Foskett Services to develop a series of video segments walking through the process of installation and configuration.
We experimented with a variety of formats for these videos, finally settling on a face-to-face introduction and voice over demonstration. This format maximizes the legibility of the software, allowing viewers to see just what is happening without the distraction of a narrator on screen.
Druva allowed us a great deal of flexibility in terms of scripting and producing the video. They knew that a slick, scripted video wouldn’t convey the authenticity of the experience, and encouraged us to try the product out for ourselves. Indeed, we came away impressed with the tiny download and quick install of the InSync server and client software. As seen in the video, we really did have everything up and running in just about 10 minutes!
Producing product demonstration videos is one of our many services. We are expanding our capabilities and trying out new formats, including on-site interviews and live streaming of events.
Read Stephen Foskett’s review: You Really Can Have a Complete Backup System Up and Running in 10 Minutes!